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Hear a Different Voice

PRI has been developing a brand identity to help listeners understand the unique value of content that we distribute and produce. Scheduled to launch later this fall, the identity statement is: Hear a Different Voice. This statement encourages listeners to tune in to PRI programs and hear content that is compelling because of its personal stories and diverse voices, which provide insight into our world. Your programs deliver these voices and each day give listeners a chance to better understand our global society.

We expect that this identity will help contribute to your success by creating a positive environment for sales messages of all types: station carriage calls, underwriting or foundations pitches and on-air listener promos.

Check out the ads that you'll be seeing in a variety of locations, including online at www.pri.org. We'll keep you posted as this campaign rolls out. Be sure to call your Program Manager with any questions, or if you'd like more information on PRI's new brand identity.





Have something you'd like to share? E-mail pronet@pri.org or contract your Program Manager.

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